Every website runs on data — from a CRM system or an API, migrated over from a previous system, usually a combination of both. Equally important is how data leaves your site through form submissions, lead captures, and external integrations. This session explores architecting Craft CMS projects that elegantly handle this two-way flow without getting in the way of author experience. You’ll discover practical approaches for designing maintainable integrations and synchronization patterns that keep your systems reliable and scalable as both your content and data needs evolve.