In this talk, I’ll share the story of how we built and launched Interflora Norway’s new web shop using Craft Commerce — a powerful e‑commerce platform supporting 400+ independent flower shops across Norway and connecting to a global network in 150 countries.
The session offers real-world insights from a high-stakes rollout, including the critical Christmas 2024 peak season. I’ll discuss the unique challenges of building digital infrastructure for perishable goods, such as dynamic inventory, time-sensitive delivery, and complex business rules — and how we pushed Craft Commerce to its limits.
Whether you’re a developer or a decision-maker, you’ll walk away with practical lessons for large scale e‑commerce projects.