Marketing & SEO Articles

“I don’t see anywhere in Craft to put tracking scripts. How do I do that?” This question gets asked very often by website owners, marketing managers, and other folks in non-developer roles. The short answer is that you’ll need to reach out to the developers of your website. Craft, as a blank canvas CMS, provides no content or template editing capabilities that your developers don’t create for you in the Control Panel. It’s a good idea to restrict the ability to add scripts. Tracking and advertising scripts can increase page load times which in turn, negatively effects SEO rankings. From a security perspective, anyone with permission can add nefarious scripts intentionally, or even unwittingly. With that said, there are three common ways to embed scripts in your Craft site. Adding scripts to templates Most often, scripts are added directly to template files. These template files live on the server that hosts your website and need to be accessed via FTP or SSH. The risk is that if you add any malformed HTML or JavaScript, your site could break.

If your site includes a news section, a blog, or any other type of regularly updated content, you can increase your reach for iPhone, iPad, and Mac users by publishing your content on Apple News. To do that, you’ll first need to sign up for News Publisher and create a channel. Channels in News Publisher represent publications. News Publisher exclusively supports the proprietary Apple News Format. Standard RSS feeds are no longer supported. Publishing with Apple News Format Apple News Format defines your article as a series of components such as headings, body text, pull quotes, images, videos, and others. Its chief advantage is that it gives you control over the look and feel of each individual component, so it can be used to create stylized articles that are on-brand with the publication. This is usually the recommended choice, as it is the only way to take full advantage of all the features Apple News has to offer. To use Apple News Format, you’ll need our first-party Apple News integration plugin plugin. To learn more about publishing with Apple News Format, see the following resources: Publishing on Apple News All Apple News Resources Format Documentation Using a CMS with News Publisher